So to Speak

Ever felt like the algorithm is against you?

It’s not. It’s a mirror. If your message isn’t landing, it’s because you’re not speaking the language of the people you’re trying to reach.

The algorithm rewards relevance. And relevance isn’t about what you think sounds good—it’s about what they recognize as true.

Imagine walking into a room full of doctors and pitching your idea like you’re talking to skaters. Wrong tone. Wrong words. Wrong vibe. They tune out. Not because your message is bad, but because it doesn’t feel for them.

Your audience already has the words for their struggles, their goals, their desires. Your job is to listen. Use their words. Reflect their reality. Make them feel seen. That’s when engagement stops being a struggle.

How to figure out your audience’s language:

• Read their comments, DMs, and reviews. What words keep coming up?

• Listen to how they describe their problems—not how you describe them.

• Notice the metaphors, slang, and tone they use. Speak it back to them.
  

When you do this, your content stops feeling like “content” and starts feeling like a conversation. And that’s when people start paying attention.

Take the time to reflect and write:

One phrase your audience would say word-for-word.

Dualism—The Hidden Power of Dividing Lines

Every great message has tension. A push and pull. A contrast that makes the mind lean in.

In copywriting, we call this Dividing Lines—splitting one idea into two. Contrast sharpens meaning. It forces clarity. It makes the reader choose.

You see this everywhere:

• Fear vs. Freedom

• Chaos vs. Order

• Stagnation vs. Growth

But beyond copy, this is Dualism—the way we understand reality itself. Light makes sense because darkness exists. The choice between two sides is what moves us.

When you write, don’t blur the lines. Make them sharp. Define the stakes. Show the split between where they are and where they could be.

Because the mind wakes up at the edge of contrast.

Singularity—The Harmony of Parallels

Some ideas don’t compete. They complete.

In copywriting, we call this Parallelism—aligning two ideas so they strengthen each other. Instead of dividing, they merge. Instead of tension, they create flow.

You find it anywhere:

• The breath and the body

• The moon and the tides

• Awareness and action

This is Singularity—when two forces move as one. It’s not either/or. It’s both, together.

When you write, show contrast to stand out but connect when two ideas are taken for granted. Show how two ideas reflect each other. How their rhythm makes meaning. How the dance between them is the answer itself.

Because our hearts seek unity, our natural way of life is together.

The Art of Knowing When to Split & When to Unite

Every message stands at a crossroads—should it divide or converge?

Some truths need contrast. They demand a Dividing Line—a sharp distinction between what is and what could be. This is Dualism at work, the power of separation that forces clarity. It makes people choose. It wakes them up.

Other truths need unity. They call for Singularity—the fusion of ideas that strengthens meaning. Instead of pulling apart, they align, creating something greater than the sum of their parts. This is how movements form. How beliefs deepen.

Mastering communication is knowing when to use which. Do you split to create tension or unite to create flow? Do you challenge or affirm? Do you break an old paradigm or weave a new one?

The answer lies in listening. To your audience. To the space between their words. To the rhythm of their needs. The right words are already there—you have to hear them.

Because at the end of the day, it’s not about the algorithm. It’s about finding the language that resonates with your growing community. And when you do, the algorithm follows.

Listen then speak.

Your Guide,

Benji Faun

I love sharing the work of people who truly live their practice. Growth isn’t always clear-cut—we all need signposts along the way. That’s exactly why my friend DebbyDakini created Abstraction Tarot... Hear it from her:

As an Esoteric Astrologer, I found most people resisted deep self-examination. So I adapted to Tarot—it works in the now, fitting the fast pace of modern life.

Every day, I worked with a card, living its energy, then placing it on the wall as I slept. Abstraction Tarot was born from this practice. Some cards, like The Devil and Strength, took multiple attempts. Others flowed effortlessly.

I made them small—easy to carry, a guide in moments of anxiety or confusion. When I lose my sense of balance, drawing a card brings me back to center.

Find me on DebbyDakini (FB & Instagram) or grab a deck here:

https://www.ebay.co.uk/itm/176893338563