What's Missing From Your Content? Part 1

You're not seeing results because you lack direction

1 Point of Creation

In this Letter we will explore the ancient philosophy of Hermeticism. And how this will lead you to your big WHY. Understanding your big picture Vision creates better content. It will give you the fire you'll need to show up every day.

When you align with this inner WHY you can drive this passion in everything you do and make. It is the foundation and purpose for your Spiritual Evolutionary Process of Content Creation.

Find that inner alignment. Others will feel it in everything you write and every video you make. It's the ground in which you stand. The resonance your audience and community feel when seeing your content.


7 Hermetic Principles

1. Mentalism (Crown Chakra) – All is Mind. Reality is shaped by thought and consciousness. The Mind shapes reality. Consciousness is the Source of all Creation.

2. Polarity (Third Eye) – Opposites are the same in degree. Light and dark, love and hate—each exists on a spectrum. Duality exists within Perception. Wisdom comes from seeing both sides then choosing.

3. Vibration (Throat Chakra) – Nothing rests. Everything moves and resonates at its own frequency. Sound, words, and frequency shape reality. Speak with resonance.

4. Rhythm (Heart Chakra) – Life moves in cycles. What rises must fall, and every flow has an ebb. The heartbeat of the Universe. Love moves in cycles gravitating toward center.

5. Cause & Effect (Solar Plexus) – Nothing is random. Every action creates a reaction. Willpower directs action. What you send out returns to you.

6. Correspondence (Sacral Chakra) – As above, so below. As within, so without. Patterns repeat across all levels of existence. The creative force mirrors the macro and micro. Passion reflects Universal flow.

7. Generation (Root Chakra) – Creation is the union of complementary forces. Everything is born from their dance. The foundation of Creation. Building your Vision in physical reality.

I altered the Principle of "Gender" because in our modern era it's been lost in translation. Think of Masculine and Feminine forces as Kinetic and Potential energies.

Kinetic (Masculine) and Potential (Feminine) energy—when they merge, they create momentum. Potential energy is stored possibility, and Kinetic energy is action.

Together, they fuel movement, transformation, and Creation itself. It’s the shift from stillness to motion, from thought to manifestation.

Each chakra embodies a Hermetic law. Grounding metaphysical truth into the body's energy system. This is the core work of the Conscious Content Creator (CCC).


Universal Themes (Macrocosmic)

1. Vision → Mentalism – Your Vision shapes reality. Everything starts with the Mind’s intent. What direction do you want to drive humanity towards with your writing?

2. Positioning → Polarity – Your unique angle makes you stand out by contrast. Duality creates distinction. Taking a stance toward bettering the world.

3. Expression → Vibration – Your steps set your frequency. The clearer your message, the stronger its resonance. Ask yourself, what are you trying to say?

4. Magnetism → Rhythm – Organic growth follows cycles. Consistency attracts community, no force needed. The right words spoken from an authentic place will find authentic people.

5. Outcomes → Cause & Effect – Your content’s impact reflects your strategy. What you create determines the quality of engagement. Are you instigating people into interacting?

6. Congruence → Correspondence – If your process aligns, the micro and macro mirror each other. Ease follows clarity. Creating content that aligns with your greater Vision.

7. Legacy → Generation – True content creation births a movement. The goal is not views, but a living ecosystem. When people reflect on your words, what would they say?

This framework makes your content creation process a living system—grounded in ancient wisdom. Where energy moves between vision and execution. Creating real transformation for yourself and the reader. These principles will guide you to the Reach you want to see with your content.


A Living Example

My Vision → For people to have creative control over their lives. With resource freedom to do what they wish (in a sustainable way). And space to fulfill their spiritual needs.

Positioning → I know people can achieve this by leaving their 9-5. Starting a soul-led business that helps others heal and grow. This starts with Content Creation—free exposure.

Expression → I write about breaking business paradigms. Inspiring emotion and perception shifts through writing. Also, creating community in relation to social media and how this is shaping culture.

Magnetism → Human behavior is unpredictable. What I can measure doesn't always show the context of why someone is attracted to my work. Being Authentic, teaching by example and showing up for my people is what I do. Trusting my intuition.

Outcomes → On the flip side. I watch metrics to see what resonates with my audience, shift tactics, experiment. Metrics can be helpful when experimenting but they're about virality. I stopped chasing virality to find the people I would hang out with.

Steady Growth > Viral Hits.

Congruence → Checking myself, big picture. Is my content scape/ecosystem aligned with my Vision? My reach has been down the past 2 weeks but gained 500 followers. That's because my content aligns with my Vision, finding people that resonate.

Legacy → The ultimate reflection. Is the impression I'm building what I wish to see in the world? If not, I revisit the last 6 steps. The goal is not to come off like the "Spiritual Gurus." Who don't offer much but are quick to take your money in trade of no value. They've damaged cultural perspective of Spirituality online.

Write It Out

Once you write out your Universal Themes, you'll understand your big WHY. Content Creation is so much easier when you have a soul-driven purpose backing your daily tasks. These reflections will keep you on track.

“Speech is the image of Mind. The Mind is the image of God.”

- Hermes Trismegistus


Part 2 Content Crafting & Structure. (Link Below)

How to apply these Universal Themes to each post you make.


In case you missed it see - "You're a Conscious Content Creator?"

(Letter from last week). Link Below.


Let me know what you thought in a reply to this email.


As Within, So Without.

Your Guide,

Benji Faun