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This is where your journey begins to make a difference in this world:

What is “Imposter” Syndrome?

Imagine you’re playing a video game, and you somehow make it to the final level. Everyone cheers for you, saying, “Wow! You’re amazing!”

But inside, you feel like you don’t really belong there. You start thinking, What if I just got lucky? What if everyone finds out I don’t actually know what I’m doing?

That feeling is called Impostor Syndrome.

It’s when your mind tricks you into believing you aren’t good enough, even when you are.

You might feel like everyone else is smarter, more talented, or more deserving. You worry that one day, people will “find out” you’re not as great as they think.

But here’s the truth: You’re not faking it.

If you made it to that final level, you did something right. You worked, learned, and earned your spot—even if it doesn’t always feel that way.

Impostor Syndrome lies to you, but facts don’t: You belong.

I felt this when I first started posting on Threads. I didn't have an impressive degree. I didn't have the follower count. I didn't have the experience I saw.

So, I thought to myself...

What experience do I have?

Then it hit me, I have a lot of lived experience that could help people. Now how do I frame it in a way that creates Authority?

Reframe Your Experience

Anyone can say anything nowadays. And they do. People scroll past thousands of posts a day—hot takes, advice, recycled wisdom. Most of it? Forgotten in seconds.

Because words without weight don’t stick.

Authority isn’t just about being right. It’s about being real.

When you share from experience, people feel it. They trust it. Because you’re not just repeating what you’ve heard. You’re proving what you’ve lived.

Building Hooks with Authority

A good hook doesn’t just grab attention. It establishes a reason to keep reading. If they don't read your first few lines, your words won't make it past the first gateway in the algorithm.

No matter how good the subject or how long you took writing it. People won't see it. Here's how to prevent this:

1. Lead with proof: → “I quit drinking 3 years ago. Here’s what actually helped.” → “I wrote 500 posts before one finally went viral. Here’s why.”

2. Expose the lie: → “Posting every day won’t grow your audience. But this will.” → “Hard work isn’t enough. If it were, you’d already be rich.”

3. Hit where it hurts: → “If your content isn’t working, this is why.” → “Your imposter syndrome isn’t the problem. This is.”

People trust what’s felt. Make them feel your Authority in the first sentence.

(Even if YOU don't believe yet).

Because if they don’t believe you at the start… They won’t be around for the rest.

The Authority You Already Have

I used to think Authority meant knowing everything. Or at least, sounding like I did.

But when I look back, the people who helped me most weren’t the ones with the biggest credentials. They were the ones who had been where I was—who spoke in a way that made me feel understood.

That’s when it hit me...

Authority isn’t about proving you belong. It’s about showing you’ve been there.

Imposter Syndrome shows up when you compare yourself to an imagined version of Authority—some expert who knows it all. But your Authority doesn’t come from being “above” anyone. It comes from having walked the path.

The version of you from 3 years ago? They’re still out there. Looking for the words you now have.

EXERCISE:

Talk to Your Former Self

Still feeling skeptical about your own Authority? You do have Authority compared to one person, "Your Former Self."

Start talking to who you were and show them steps to get where you are now. You will find many people on social media will relate to this journey you share.

1. Think back to when you first struggled with what you now teach.

2. What confused you most back then?

3. What’s the simplest way you could explain now what you didn’t understand then?

4. Write a short letter or post, speaking directly to that version of yourself.

That’s your content. That’s your Authority. Not pretending to be above. But proving you’ve been through.

Because the people who need you? They’re standing right where you used to be.

All in All

Imposter Syndrome is your internal accountability system doing its checks and balances. I view imposter syndrome as a good thing when it doesn't prevent you from moving forward. It challenges what you think you know, testing you to learn more. But don't let it freeze you in an "analysis paralysis."

Authority and expertise are perceptions. You won't need to convince anyone if you're not trying to convince yourself. You’re not an "Imposter." You have enough wisdom to teach the right group of people. As long as you reflect on how to speak to them.

That's what we will go over next Monday:

How to Speak to Your People, Dualism & Singularity.

(AKA - Algorithms, Dividing Lines and Parallelism).

You've been called to this.

Your Guide,

Benji Faun